Content is king, as the saying goes. A saying that dates back to 1914 monarchy if the historian A. Wyatt Tilby is correct in his texts. So Bill Gates may have coined it from Sumner Redstone back in the 90s but it seems it's actually a saying that's as old as the hills. Which would make it a wise statement. We like wise and we like producing killer content. Today, tomorrow and for decades to come, content will be the centre point of any digital manifesto and any hard copy manifesto for that matter, luckily we can pen many a meme.